How It Works for Ad Agencies

At PSN, ad agencies play a critical role in connecting corporate sponsors with hospitals to fund life-saving treatments, medical projects, and patient care. Here’s how the process works for ad agencies:

1. Sponsorship Acquisition

   • Securing Sponsors: Ad agencies leverage their relationships with corporate clients to secure sponsorships for hospitals. These sponsors contribute funds toward specific campaigns, whether for individual patients, groups of patients, or broader hospital projects such as medical equipment or infrastructure upgrades.

   • Sponsored Landing Pages: Once a sponsorship is secured, the ad agency creates a landing page for the sponsor on PSN and links it to the relevant hospital.

   • These landing pages include:

     • Sponsor heading title and subtitle.

     • Gallery strip to feature sponsor's products (one image per product with a referral link).

     • By selecting a sponsored hospital, information from that hospital will appear on the landing page (pulled from info submitted by the hospital to our database), including:

       • Hospital description (or message) with a link to the hospital's website.

       • Active fundraisers submitted by the hospital (individual patients, patient groups, or hospital projects).

         
         

2. Campaign Creation and Management

   • Collaborative Setup: The hospital GoFundMe page has already been created. The sponsor supports GoFundMe campaigns through its landing page created by the ad agency.

   • Public Fundraising Pages: Each hospital fundraising campaign is set up through a GoFundMe page where all sponsorship funds are processed. These pages are linked to the hospital’s nonprofit, ensuring transparency and providing a public record of the sponsorship. Campaigns can support individual patients, patient groups, or specific hospital projects.

     
     

3. Exclusive Product Listings and Featured Campaigns

   • Free Tier: This tier includes regular product listings that appear on the general product catalog page, but not in featured collections on the storefront. All sponsor product listings are featured on their own landing pages.

   • Subscription Features: Ad agencies that subscribe to PSN’s premium services enjoy additional benefits. These agencies can create exclusive product listings for their clients, which are featured on PSN’s storefront collections, driving traffic from wealthy donors and stakeholders.

   • Featured Campaigns: Premium subscribers can also elevate hospital campaigns, providing sponsors with more prominent placement on PSN’s platform. Featured campaigns (placed at the top of the Fundraisers page) attract higher levels of engagement and donations.

     
     

4. Campaign Monitoring and Reporting

   • Tracking Results: PSN provides ongoing monitoring of all GoFundMe campaigns, tracking donations and reporting back to the ad agency. Regular updates allow agencies to share results with their corporate sponsors, demonstrating the impact of their sponsorship.

   • Transparent Transactions: All sponsorship funds are transferred to the hospital through its nonprofit organization, and PSN handles billing for the ad campaign. This ensures transparency and trust between the hospital, sponsor, and ad agency.

     
     

5. Revenue Generation

   • Commission-Based Revenue: Ad agencies create value for their corporate clients through PSN by facilitating campaigns that attract individual donations. PSN generates revenue by taking a percentage of the donations raised through these campaigns.

   • Subscription Revenue: Ad agencies can opt into premium subscription services, which offer exclusive features such as product listings and featured campaign placements. These tools provide additional value to sponsors and enhance the agency’s ability to drive impactful campaigns.

     
     

6. Long-Term Relationships

   • Building Donor Networks: Through PSN’s platform, ad agencies can connect corporate sponsors with wealthy donors, creating long-term relationships that benefit future campaigns. Agencies can invite high-net-worth individuals to support individual patient treatments, group fundraisers, or hospital projects, adding value to their corporate clients and enhancing brand loyalty.

   • Future Sponsorships: PSN encourages agencies to foster long-term relationships with corporate sponsors, as continued sponsorships drive the platform’s success and contribute to more impactful fundraising for hospitals and patients alike.

By partnering with PSN, ad agencies can create high-impact campaigns that align corporate social responsibility goals with life-saving medical fundraising for both patients and hospitals. Through transparency, exclusive features, and seamless campaign management, agencies maximize value for their clients while contributing to a global mission of saving lives.

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